I have a 13 year old niece and she’s awesome. I hang out with her all the time and one of the things that fascinates me about her is the way she interacts with technology on a daily basis. Having created my own digital habits through years of interacting with the world wide web, I tend to assume everyone has the same ones as me, but having observed her I realised how different we actually are.
You see, my niece is what you would categorise as generation Z (born in between mid 90s up until mid 00s), they are a brand new generation of online consumers. Born with the internet at their fingertips, this cohort is completely at ease with technology and are often referred to as digital natives. Speaking from a millennial perspective, I wanted to do a little research and find out what exactly sets them apart from the other generations and here are a few interesting stats that give us a glimpse into that difference:
91% of teens use the Internet on a mobile device – Makes sense, I mean have you ever seen a teen ‘surf the web’ on an actual laptop in the last year? Yeah, me neither. They are more mobile than ever and need devices to be equally on the go.
Consumers 19 and younger prefer social networks like Snapchat, Secret, and Whisper, and a quarter of 13- to 17-year-olds have left Facebook this year – that’s right, Facebook is getting old. We have seen this trend become more and more apparent in the last couple of years. The new generation is moving away from Facebook and moving into newer social media apps like music.ly. after all, most kids don’t want to end up like their parents, right?
Whereas Millennials use three screens on average, Gen Zers use five: a smartphone, TV, laptop, desktop, and iPod/iPad. – We already knew that millennials were multitaskers, but to see that Gen Z is even more of multitasker than the previous generation, it begs a question: What will happen to their attention spam in the next 10 years?
Looking at the bigger picture, Gen Zers influence $600 billion of family spending (US), which doesn’t usually say much because we tend to focus on the consumers with direct purchasing power and tend to forget the “influencers”, but in the grand scheme of things it is actually forecasted that by 2020 Generation Z will account for 40% of all consumers and that is something to think about.
‘Til next time,