Ever been on a website where you open countless tabs and go through 3 menu categories to find what you are looking for? And still don’t… That’s the perfect example of a bad User Experience (UX).
For some reason government websites are a great example of that. They just shove all the information on their site and expect you to figure out where to find it. The navigation is confusing, the naming conventions are off and the most important information is always hidden in a section that’s 18 clicks away.
Good User Experience does the exact opposite; it makes the interaction with the website completely seamless and comfortable for the visitor. Users intentions for visiting are understood and important information is at their fingertips.
With the amount of time we spend on websites, people now tend to expect comprehensive and user-friendly designs, some even go as far as suggestion that “UX is the experience, emotion, intuition and connection a user feels when using a site or product.” But really, the goal of a great UX is to make the interaction as intuitive as possible so that the user either finds the information he needs quickly or stays and browses your website longer, because in either case it’s a pleasant experience.
‘till next time,