App developers are fighting a war, a war that is almost impossible to win, a war that is as a battle between perseverance and luck versus relevancy. The fight begins within the app store, cluttered between millions of apps all fighting for a download. If an app makes it past this step, then the fight becomes a fight of relevancy. Roughly 29% of downloaded apps are deleted within 24 hours and if you do survive this first cut, making it past 30 days will be difficult, about 3% of apps are retained past 30 days.
Companies are looking for new ways to get past the first hurdle of this war which is the app store.
Developers have found the balance between traditional web pages and apps. With most online content now consumed on mobile devices traditional webpages need to adapt.
A progressive web app is a webpage that can be developed to reflect the experience of a native app. The user still can choose to explore the site like a traditional webpage but also has the option to navigate the site like a traditional “app”. The user can download the site’s app either through a call to action or through the browsers settings. The experience for a user will be much more natural and like an app. There will be a landing page which loads the content meaning the user can interact with content offline. The user interface will be fluent; location services are available all while having access to the phones hardware like a native app.
This new way of developing websites has helped companies work around the cluttered app store. There have been many great examples such as Aliexpress, Twitter Lite and The Weather Channel. The best part is all the sites are more progressive and avoids the clutter of the app store.